1. Introduction

At Hope It Sticks, your privacy is important to us. This policy explains how we collect, use, share, and protect personal data, including data processed as part of AI-powered services offered through our platform. We are committed to safeguarding your personal information and ensuring transparency about how it’s used.

We will never sell your personal information. You have rights over your data, including access, correction, deletion, and restriction of processing. You may exercise these rights as detailed below.

If you have any questions about this policy or our data practices, contact our Data Protection Officer at:

Email: [email protected]
Postal Address: Data Controller, Dronfield Woodhouse, Dronfield, Derbyshire S18 8PX, UK

2. Who We Are and Legal Basis for Processing

We are the data controller for personal data collected through our website and platform.

We process your personal data based on one or more lawful bases under UK GDPR, including:

Consent (e.g., marketing emails),

Performance of a contract (e.g., delivering services you sign up for),

Legitimate interests (e.g., improving user experience), and

Where required, legal obligation.

3. Personal Data We Collect

We may collect personal information through a variety of interactions, including online forms, webinar sign-ups, account creation, use of chat and AI tools, analytics, and communications. This includes:

Contact information: full name, email address, phone number.

Technical data: IP address, device/browser data.

Usage data: behavioural data, analytics.

Communications: messages, calls, notes from sessions.

Marketing preferences: consent settings.

We do not knowingly collect personal data from individuals under 16 years of age.

4. How We Collect Your Data

We collect data in these ways:

When you submit forms, book calls, download resources, or sign up for services.

Through chatbot or live chat interactions, including any AI-assisted tools.

Through analytics and cookies (refer to our Cookie Policy).

Through communications you send to us.

5. How We Use Your Personal Data

We process personal data for purposes including:

Responding to enquiries and delivering requested information.

Sending marketing communications with consent.

Delivering services you request.

Providing personalised and secure service.

Monitoring ad performance and improving the website and platform.

Protecting against fraud and abuse.

6. AI-Powered Services and Data Processing

6.1 How AI Is Used

We use or integrate with AI-powered tools (e.g., conversational AI, content automation, AI workflow tools) that help automate tasks such as personalised messaging, routing enquiries, suggesting communications, and handling user dialogues.

AI tools may process personal data you provide or generate outputs based on how you interact with the system.

6.2 Data That May Be Processed by AI Tools

When you interact with an AI feature:

Your inputs (text, prompts, metadata) may be processed to deliver AI responses.

AI tools may temporarily analyse behavioural or contextual data to personalise responses.

Outputs generated by AI may contain interpretation or automated content based on your input.

No personal data is sold to AI providers, but data may be processed by third-party AI services strictly to provide the feature requested.

6.3 Third-Party AI Providers

AI features may be powered by third-party platforms (e.g., external machine-learning systems). These providers act as processors under data protection law and are required to comply with appropriate legal and contractual safeguards.

We use contractual mechanisms (such as Standard Contractual Clauses or equivalent protections) when transfers occur outside the UK/EEA.

You are responsible for the content you input into AI tools and how any AI-generated output is used in your business context.

7. Data Sharing and Disclosure

We may share your personal data with:

Third-party service providers (CRM, analytics, email, payments).

AI technology partners and processors as needed to deliver AI-enabled features.

Legal or regulatory authorities if required by law.

We do not sell your personal data to any third party.

8. International Data Transfers

Some third-party systems we use may transfer data outside the UK/EU. Where this occurs, we use approved data transfer mechanisms (such as Standard Contractual Clauses) to ensure protection commensurate with UK GDPR.

9. Cookies and Tracking

We use cookies and similar technologies (e.g., Facebook Pixel, Google Analytics, Microsoft Clarity) to personalise content, analyse usage, and improve user experience. You can manage preferences through your browser or our cookie banner.

Refer to our separate Cookie Policy for full details.

10. Data Retention

We retain your personal information only as long as necessary to fulfil the purpose for which it was collected and to meet legal, accounting, or reporting requirements. You can request deletion at any time by contacting us.

11. Your Rights Under GDPR

Under UK GDPR, you have rights including:

Right of access to your personal data.

Right to rectification of inaccurate data.

Right to erasure (where lawful).

Right to restrict or object to processing.

Right to data portability.

Right to withdraw consent without affecting prior lawful processing.

To exercise any of these rights, please contact us at [email protected]. We will respond within the statutory timeframe.

12. Complaints

If you have concerns about how we process your data, please contact us first at [email protected].

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):
ico.org.uk | Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

13. Changes to This Policy

We may update this Privacy Policy as business practices or legal requirements evolve. The date of the latest revision is shown at the top of this page.

14. Contact Information

For privacy questions or data requests:
📧 [email protected]
📍 Data Controller, Dronfield Woodhouse, Dronfield, Derbyshire S18 8PX, UK