Hope It Sticks – Terms and Conditions
Business Name: Hope It Sticks
Jurisdiction: United Kingdom
24/08/2026
1. Introduction
These Terms and Conditions (“Terms”) govern the provision of the A to B Framework service and any related deliverables, bonuses, and support (the “Services”) by Hope It Sticks (“we”, “us”, “our”) to you (“you”, “your”, the “Client”).
By submitting an application, booking a Discovery Call, or making payment, you agree to be legally bound by these Terms. If you do not agree, you must not proceed with our Services.
2. Nature of the Services
2.1 We provide specialist positioning, messaging, and marketing funnel services, comprising the Discovery Call, the Market & Messaging Report, a Lead Magnet, a Funnel Build, and a 6-Month Nurture Campaign (together, the “Core Offer”), plus any bonuses agreed at the time of purchase.
2.2 We are a marketing and positioning service provider. We are not a legal, financial, tax, regulatory, or general business advisor, and nothing we provide constitutes such advice.
2.3 Except as expressly set out in Clause 5 (The Risk Reversal Guarantee), we do not guarantee any specific business outcome, including revenue, sales volume, lead volume, or timing. Results depend on factors including your market, product, pricing, delivery, and how faithfully you implement our recommendations.
2.4 We reserve the right to reasonably adapt the scope, format, or sequencing of deliverables (for example, the format of the Lead Magnet) based on the findings of our research, provided the overall value of the Core Offer is maintained.
3. Application, Eligibility and Acceptance
3.1 Access to our Services is by application and a booked Discovery Call. Submitting an application does not guarantee acceptance.
3.2 We assess applicants against eligibility criteria including, but not limited to, trading history, existing revenue or customer base, capacity to fulfil additional demand, and genuine commitment to implementing the Services.
3.3 We reserve the right, acting reasonably, to decline, defer, or discontinue an application or engagement at any stage, including after a Discovery Call, if we determine the Services are not likely to be suitable or effective for you.
3.4 Where we decline or discontinue an engagement before work has commenced, any deposit or fee paid will be refunded in full.
4. Fees and Payment
4.1 The fee for the Core Offer is from £2,000, payable either in full in advance, or in two instalments of £1,100 (total £2,200), with the first instalment payable before work commences and the second payable on the agreed date.
4.2 All fees are exclusive of VAT unless stated otherwise.
4.3 Fees are non-refundable once work has commenced, except where we discontinue the engagement under Clause 3.4, or as required by law.
4.4 If any instalment is missed or late, we may pause work and deliverables until payment is received. Repeated missed payments may result in termination under Clause 17, and may affect your eligibility for the guarantee in Clause 5.
4.5 Any additional services, platforms, or bonuses agreed outside the Core Offer will be quoted and agreed separately.
5. The Risk Reversal Guarantee
5.1 Subject to your compliance with Clause 6 (Client Responsibilities) and the conditions below, we will continue working with you at no additional cost beyond the agreed fee until your funnel generates its first sale (the “Guarantee”).
5.2 The Guarantee is conditional on:
• you providing information, access, approvals, and feedback we reasonably request within a reasonable timeframe;
• you implementing the agreed messaging, offer, and funnel substantially as delivered, without material changes made without our agreement;
• the funnel remaining live and active;
• you supplying, or arranging, the traffic or advertising budget needed to test the funnel, in line with the Traffic Game Plan or as otherwise agreed;
• you continuing to meet the eligibility criteria confirmed at application and Discovery Call stage.
5.3 The Guarantee does not apply where the absence of a sale is caused by: your delay, unresponsiveness, or non-implementation of recommendations; changes you make to the funnel, offer, or pricing without our agreement; your failure to run sufficient traffic to the funnel; outages or changes at third-party platforms; or circumstances outside our reasonable control (see Clause 18).
5.4 The Guarantee entitles you to continued delivery of our Services under this agreement. It is not a right to a refund, and does not guarantee any particular volume, value, or timing of sales beyond the first.
5.5 We will determine, acting reasonably and in good faith, whether the conditions of the Guarantee have been met.
6. Client Responsibilities
6.1 You are responsible for providing timely, accurate information and access needed for us to deliver the Services, including details of your offer, pricing, existing customers, and any systems we need to integrate with.
6.2 You are responsible for reviewing and approving deliverables (including the Report, Lead Magnet, funnel copy, and nurture campaign content) before they go live, and for implementing them in your business.
6.3 You are responsible for having the operational capacity to service any additional demand generated by the Services.
6.4 You must respond to reasonable requests from us within a reasonable time. Extended delays on your part may affect delivery timescales and, where relevant, your eligibility under Clause 5.
7. Deliverables and Scope
7.1 The Core Offer comprises: the Discovery Call; the Market & Messaging Report; a Lead Magnet in a format we determine is most suitable based on our research; the Funnel Build, built and hosted on Funneler (or an alternative platform where agreed) with hosting provided free of charge for the first 90 days; and a 6-Month Nurture Campaign of written content.
7.2 Any bonuses (including the Traffic Game Plan and associated materials) are provided on an as-is basis, as a supplement to the Core Offer, and are not separately guaranteed.
7.3 Deliverables are prepared using our professional judgement based on the information available to us. We do not warrant that any research, messaging, or recommendation will be error-free or achieve any particular result, except as set out in Clause 5.
7.4 You will have reasonable direct access to us (for example, by WhatsApp or email) during the build process for the purpose of the engagement.
8. Third-Party Platforms
8.1 The Funnel Build is delivered using Funneler by default, or an alternative platform where agreed with you. We are not responsible for the availability, performance, pricing, or policies of Funneler or any other third-party platform.
8.2 Hosting on Funneler is provided free of charge for the first 90 days from launch. After this period, continued hosting is subject to Funneler's own fees, which are separate from our fees and are your responsibility.
8.3 If you request the Funnel Build on a different platform, this may affect cost, timescales, or included hosting, and will be agreed separately.
9. Use of AI and Research Tools
9.1 In preparing the Market & Messaging Report and related deliverables, we may use research software, third-party tools, and AI-assisted processes to support our work.
9.2 All outputs are reviewed by us before being provided to you. Deliverables reflect our professional judgement; they are not guaranteed to be free of error and do not constitute legal, financial, tax, or regulatory advice.
9.3 You are responsible for reviewing deliverables before use and for seeking independent professional advice on any legal, regulatory, or compliance matters relevant to your business.
10. Intellectual Property
10.1 The A to B Framework, the Direct Path methodology, and all related systems, templates, and processes we use remain our intellectual property (or that of our licensors).
10.2 On receipt of full payment, you receive a non-exclusive, non-transferable licence to use the specific deliverables produced for you (the Report, Lead Magnet, funnel content, and nurture campaign) for your own business purposes.
10.3 You may not resell, sublicense, or use our underlying frameworks or methodology to provide similar services to third parties.
11. Client Compliance and Marketing Responsibility
11.1 You are solely responsible for the legality, source, and quality of any leads and contact data used in your funnel and nurture campaign, and for compliance with all applicable laws, including GDPR, PECR, and advertising standards.
11.2 We are not liable for complaints, disputes, or reputational harm arising from your marketing activity, communications, or lead sources.
12. Data Protection and GDPR
12.1 You are the data controller for personal data collected or processed through your funnel, lead magnet, and nurture campaign, and are responsible for lawful collection, consent, and compliance with data protection law.
12.2 Where we process personal data on your behalf in the course of delivering the Services, we will do so only as reasonably necessary to perform the Services and in accordance with applicable data protection law.
13. Confidentiality
Each party agrees to keep confidential any non-public business information shared in the course of the engagement, and to use it only for the purposes of delivering or receiving the Services.
14. Warranty Disclaimer
The Services are provided using reasonable skill and care. Except as expressly stated in these Terms (including Clause 5), we make no other warranties, express or implied, including as to accuracy, results, or fitness for a particular purpose, to the fullest extent permitted by law.
15. Limitation of Liability
15.1 To the fullest extent permitted by law, we are not liable for indirect or consequential losses, including loss of profit, revenue, business, or goodwill.
15.2 Our total aggregate liability arising from these Terms shall not exceed the total fees paid by you under the engagement.
15.3 Nothing in these Terms excludes liability that cannot legally be excluded, including for death or personal injury caused by negligence, or fraud.
16. Indemnity
You agree to indemnify and hold harmless Hope It Sticks from claims arising from: your use of the deliverables; your marketing communications or lead data; regulatory or consumer complaints relating to your business; and your breach of these Terms.
17. Term, Termination and Cancellation
17.1 The engagement runs from acceptance until all Core Offer deliverables have been provided and, where applicable, the Guarantee in Clause 5 has been satisfied or has ceased to apply under its terms.
17.2 Given the bespoke nature of the research and deliverables, fees are non-refundable once work has commenced, except as set out in Clause 4.3.
17.3 We may suspend or terminate the engagement for non-payment, breach of these Terms, or failure to cooperate that prevents us from delivering the Services. Termination in these circumstances does not entitle you to a refund and may end your eligibility under Clause 5.
18. Force Majeure
We are not liable for delays or failures caused by events beyond our reasonable control, including natural disasters, infrastructure failures, or third-party platform outages.
19. Dispute Resolution and Governing Law
Both parties agree to attempt good-faith resolution before legal action. These Terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.
20. Taxes
All fees are exclusive of VAT unless stated otherwise. You are responsible for any applicable taxes.
21. Changes to These Terms
We may update these Terms from time to time. Continued use of our Services constitutes acceptance of the updated Terms.
22. Contact
Email: [email protected]
