Hope It Sticks – Terms and Conditions
Business Name: Hope It Sticks
Jurisdiction: United Kingdom
1. Introduction
These Terms and Conditions (“Terms”) govern your access to and use of the services, software, systems, platforms, AI tools, and related support provided by Hope It Sticks (“we”, “us”, “our”).
By accessing or using our services, you agree to be legally bound by these Terms. If you do not agree, you must not use our services.
2. Services Provided
Hope It Sticks provides a Software-as-a-Service (SaaS) platform offering marketing automation tools, CRM functionality, communication systems, integrations, AI-assisted features, onboarding, and related support.
We provide systems and infrastructure only. We are not a marketing agency, sales agency, legal advisor, compliance advisor, or business consultant. We do not guarantee business outcomes. Results depend on factors including your industry, data quality, compliance practices, messaging, and how you configure and use the platform.
We reserve the right to modify features or services at any time.
2A. AI-Powered Services
2A.1 Definition
“AI Services” includes functionality using artificial intelligence, automation logic, machine learning, or predictive systems. This includes AI chat agents, automated conversations, AI-generated content, automated workflows, and AI-assisted insights.
AI Services may rely on third-party providers.
2A.2 AI Outputs
AI-generated content or actions (“AI Outputs”) are probabilistic and may be inaccurate, incomplete, or inappropriate. AI Outputs:
• Are not guaranteed to be correct or compliant
• Do not constitute legal, financial, or professional advice
• Must be reviewed by a human before use
You use AI Outputs at your own risk.
2A.3 Responsibility for AI Use
You are solely responsible for reviewing AI Outputs, supervising automated activity, and ensuring legal and ethical compliance. We are not responsible for decisions or actions taken based on AI Outputs.
2A.4 No Guarantees
We make no guarantees that AI Services will improve performance, generate revenue, or operate without interruption.
3. Founding Business Rate
Clients on a Founding Business Subscription receive discounted lifetime pricing (Ignite £100/month, Elevate £300/month, Dominate £500/month) provided that:
• Payments are made on time
• The subscription is not cancelled or downgraded
• The account remains in good standing
Clients may upgrade within the founding tier but may not downgrade. Any missed payment or cancellation permanently forfeits the founding rate and standard pricing will apply.
Additional usage charges may apply based on texts, emails, voicemails, calls, or system activity. These costs are based on provider rates and may change over time.
4. User Accounts and Security
Access requires account registration. You are responsible for safeguarding login credentials and all activity under your account.
You must notify us immediately of unauthorised access. We may suspend access if your account presents a security or operational risk.
5. Payment Terms
A one-time onboarding or consultation fee is payable upfront.
Subscription fees are billed monthly in advance. There are no free trials and all payments are non-refundable unless explicitly agreed in writing.
Late or missed payments may result in automatic freezing or suspension of your account. We reserve the right to charge reasonable recovery costs and refer unpaid accounts to third-party collections agencies.
5A. Usage Charges
Accounts may incur additional usage charges if they exceed included thresholds for system activity. These thresholds may include:
• Number of SMS messages sent
• Number of emails sent
• Volume of contacts stored or imported
• Automations triggered beyond plan limits
• Calls or voicemail activity
Usage limits vary by subscription tier. We will attempt to notify you when approaching limits. Continued use beyond allowances will be billed at applicable rates and invoiced monthly.
6. Service Access and Availability
We do not guarantee uninterrupted service. Downtime may occur due to maintenance, updates, or third-party outages.
Software performance may vary depending on device or internet provider. We do not provide service level agreements (SLAs).
7. Client Responsibility and Compliance
You are solely responsible for your communications, business practices, and compliance with all applicable laws and regulations.
We are not responsible for regulatory or industry-specific compliance or third-party approvals.
7A. AI Compliance Responsibility
If using AI Services, you are responsible for lawful communications, disclosures regarding automated content, and compliance with GDPR, PECR, and related regulations.
8. Customisation and Integrations
Custom workflows, automations, and integrations are provided as-is. We are not responsible for compatibility issues or third-party platform changes.
All onboarding work remains the intellectual property of Hope It Sticks.
8A. Third-Party Providers
We are not responsible for the availability, performance, or policies of third-party providers, including AI providers.
9. Data and Account Retention
If your subscription is cancelled or payment is missed:
• Access may be frozen immediately
• Data will not be deleted unless requested in writing
• We may retain account data for potential reactivation
You are responsible for exporting and backing up your data.
10. Acceptable Use
You agree not to use the platform for illegal, abusive, harmful, deceptive, or unethical purposes.
10A. AI Misuse
AI Services must not be used to impersonate others, generate unlawful or discriminatory content, or mislead customers.
We may suspend accounts for misuse.
11. Data Protection and GDPR
You are the data controller for all data processed through the platform and are responsible for lawful collection, consent, and compliance with data protection laws.
11A. AI Data Processing
Data used in AI Services may be processed by third-party providers. You are responsible for lawful basis and disclosures.
12. Ownership and Intellectual Property
All software, systems, workflows, branding, and documentation remain our property or that of our licensors.
You retain ownership of your data but receive a limited, non-transferable licence to use the platform during your subscription.
13. Lead Responsibility and Third-Party Interactions
You are solely responsible for the legality, source, and quality of all leads and contact data.
We are not liable for complaints, disputes, or reputational harm arising from your marketing activity, communications, or lead sources, including spam complaints, regulatory breaches, or consumer disputes.
14. Warranty Disclaimer
The platform and services are provided “as is” and “as available.”
To the fullest extent permitted by law, we disclaim all warranties, express or implied, including accuracy, reliability, fitness for purpose, and uninterrupted availability.
15. Limitation of Liability
To the fullest extent permitted by law:
We are not liable for indirect or consequential losses, including loss of profit, revenue, business, goodwill, or data.
Our total aggregate liability arising from these Terms shall not exceed the total fees paid by you in the 12 months preceding the claim.
Nothing excludes liability that cannot legally be excluded.
16. Indemnity
You agree to indemnify and hold harmless Hope It Sticks from claims arising from:
• Your use of the platform
• Your communications or AI Outputs
• Your lead data or marketing practices
• Regulatory or consumer complaints
• Your breach of these Terms
17. Force Majeure
We are not liable for delays or failures caused by events beyond our reasonable control, including natural disasters, infrastructure failures, or third-party outages.
18. Term and Termination
The initial contract term is 12 months. After this, the subscription becomes monthly rolling.
We may suspend or terminate access for breach, missed payment, or misuse.
19. Dispute Resolution
Both parties agree to attempt good-faith resolution before legal action.
These Terms are governed by the laws of England and Wales. Courts of England and Wales have exclusive jurisdiction.
20. Taxes
All fees are exclusive of VAT unless stated otherwise. You are responsible for applicable taxes.
21. Changes to These Terms
We may update these Terms at any time. Continued use constitutes acceptance.
22. Contact
Email: [email protected]
