Hope It Sticks – Terms and Conditions

Business Name: Hope It Sticks

Jurisdiction: United Kingdom

1. Introduction

These Terms and Conditions (“Terms”) govern your access to and use of the services, software, systems, platforms, and related support provided by Hope It Sticks (“we”, “us”, “our”).

By accessing, purchasing, or using any of our services, you agree to be bound by these Terms. If you do not agree, you must not use our services.

2. Services Provided

Hope It Sticks provides a Software-as-a-Service (SaaS) platform offering marketing automation, CRM tools, communication systems, integrations, AI-assisted features, and related onboarding and support services.

We provide systems, tools, and automation infrastructure only. We are not a marketing agency, sales agency, legal advisor, compliance advisor, or business consultant, and we do not guarantee results.

Business outcomes depend on many factors including, but not limited to, your industry, market conditions, data quality, messaging, compliance, offer, follow-up processes, and how you configure and use the platform.

2A. AI-Powered Services

2A.1 Definition of AI Services

“AI Services” refers to any feature or functionality that uses artificial intelligence, machine learning, automation logic, large language models, natural language processing, predictive tools, or similar technologies.

This includes, but is not limited to:

AI chat agents and “AI employees”

Automated conversations and responses

AI-generated content or recommendations

Automated follow-up, lead nurturing, and workflow logic

AI-assisted insights or decision support

AI Services may be provided directly by Hope It Sticks or via third-party technology providers.

2A.2 AI Outputs and Accuracy

AI Services may generate content, recommendations, messages, data, decisions, or actions (“AI Outputs”).

You acknowledge and agree that:

AI Outputs are probabilistic and may be inaccurate, incomplete, misleading, or inappropriate

AI Outputs are not guaranteed to be correct, compliant, lawful, or suitable for your specific use case

AI Outputs should not be relied upon without human review and judgment

2A.3 User Responsibility for AI Outputs

You are solely responsible for:

Reviewing and approving AI Outputs before use

Ensuring AI-generated communications comply with applicable laws and regulations

Monitoring automated actions taken on your behalf

Determining whether AI Outputs are suitable for your business, customers, and industry

Hope It Sticks is not responsible for decisions made or actions taken based on AI Outputs.

2A.4 No Guarantees

We make no guarantees that AI Services will:

Increase revenue, leads, conversions, or bookings

Improve response rates or customer satisfaction

Comply automatically with legal or regulatory requirements

Perform without error, interruption, or unexpected behaviour

3. Founding Business Rate

Where offered, the Founding Business Rate provides discounted lifetime pricing provided that:

Payments remain up to date

The subscription is not cancelled

The account remains in good standing

If payment fails or the subscription is cancelled, the Founding Business Rate is permanently forfeited. Upgrades within the founding tier may be permitted; downgrades are not.

4. User Accounts and Access

You are responsible for maintaining the confidentiality of your login details and for all activity conducted under your account.

You must notify us immediately of any unauthorised access or security breach.

We reserve the right to suspend or terminate access if we reasonably believe your account is being misused or poses a risk to the platform or other users.

5. Payment Terms

All fees are payable in advance unless otherwise agreed in writing.

Failure to make payment may result in:

Suspension of access

Loss of data

Termination of services

All fees are non-refundable unless explicitly stated otherwise.

6. Service Access and Uptime

While we aim to provide a reliable service, we do not guarantee uninterrupted availability.

Maintenance, updates, outages, or third-party service disruptions may occur. We are not liable for downtime or service interruptions.

7. Client Responsibility and Compliance

You are solely responsible for:

Your business practices

Your communications

Your compliance with applicable laws and regulations

How you use the platform and any AI features

This includes, but is not limited to, compliance with advertising laws, consumer protection laws, data protection laws, and industry-specific regulations.

7A. AI Compliance Responsibility

If you use AI Services to generate or automate communications, you are responsible for:

Ensuring lawful basis for communications

Required disclosures regarding automated or AI-generated content

Compliance with GDPR, PECR, CAN-SPAM, and similar laws

Ethical and non-deceptive use of AI

8. Customisation and Integrations

Custom workflows, integrations, snapshots, or configurations are provided “as-is”.

We are not responsible for compatibility issues, third-party changes, or disruptions caused by external platforms.

8A. Third-Party AI Providers

Some AI Services rely on third-party tools, APIs, or platforms (“AI Providers”).

We do not control and are not responsible for:

Availability or uptime of AI Providers

Changes to AI Provider pricing or features

Accuracy or legality of AI Provider outputs

Your use of AI Services is also subject to the AI Provider’s terms.

9. Data and Account Retention

Upon termination, access to your account and data may be removed after a reasonable period.

You are responsible for exporting and backing up your data prior to cancellation.

10. Use of the Platform

You agree not to use the platform for unlawful, harmful, abusive, deceptive, or unethical purposes.

10A. AI Misuse

You must not use AI Services to:

Impersonate individuals deceptively

Generate illegal, defamatory, discriminatory, or fraudulent content

Mislead customers about automation or AI use

Violate intellectual property or privacy rights

We reserve the right to suspend or terminate access for AI misuse.

11. Data Protection and GDPR

Hope It Sticks provides tools that allow you to collect and process data.

You are the data controller for all data processed using the platform. We are not responsible for your compliance obligations.

11A. AI Data Processing

By using AI Services, you acknowledge that:

Data you input may be processed by third-party AI Providers

Personal data may be analysed to generate AI Outputs

You are responsible for lawful basis, consent, notices, retention, and security

12. Software Changes and Updates

We may modify, update, or remove features at any time.

Continued use of the platform constitutes acceptance of changes.

13. Indemnity

You agree to indemnify and hold harmless Hope It Sticks from any claims, damages, losses, liabilities, costs, or expenses arising from:

Your use of the platform

Your communications or AI Outputs

Your breach of these Terms

Regulatory or consumer complaints related to your business

13A. AI-Related Indemnity

This includes claims arising from:

AI-generated content or actions

Automated communications

Data protection violations

Intellectual property disputes

14. Ownership and Intellectual Property

All software, systems, workflows, branding, documentation, and AI models remain the property of Hope It Sticks or its licensors.

You retain ownership of your input data.

You are granted a limited, non-exclusive, non-transferable licence to use the platform and AI Outputs during your subscription.

15. Term and Termination

We may terminate or suspend access at our discretion for breach of these Terms.

Upon termination, all licences immediately cease.

16. Taxes

All fees are exclusive of VAT unless stated otherwise. You are responsible for all applicable taxes.

17. Limitation of Liability

To the fullest extent permitted by law, Hope It Sticks shall not be liable for:

Loss of profits, revenue, or business

Indirect or consequential losses

AI inaccuracies or automated actions

Compliance failures

Data loss or downtime

Use of the platform and AI Services is entirely at your own risk.

18. Governing Law

These Terms are governed by the laws of England and Wales. Courts of England and Wales have exclusive jurisdiction.

19. Changes to These Terms

We may update these Terms at any time. Continued use constitutes acceptance of the updated Terms.

20. Contact

For questions regarding these Terms:
📧 [email protected]